AI Insights · Timothy · September 2025
Top 5 Sandbox Games in New Zealand - Q3 2025 Performance
Explore the performance trends of the top sandbox games in New Zealand during Q3 2025, with insights into downloads, revenue, and active users.
In the third quarter of 2025, the top sandbox-like games on the unified platform in New Zealand showcased varied performance metrics, according to data from Sensor Tower.
Roblox from Roblox Corporation maintained a robust presence with weekly revenue peaking around $87K by mid-September. Weekly downloads fluctuated, culminating in a substantial rise to 12.4K in the final weeks of the quarter. Active users showed resilience, growing from 247K to approximately 275K by the end of September.
Minecraft: Dream it, Build it! by Mojang experienced a steady revenue flow, starting at $12.9K and ending the quarter at $10.1K. Downloads remained modest, while active users saw a slight decline, closing the quarter at 6.4K.
One State RP: Role Play Online from CHILLBASE LTD saw a varied revenue stream, peaking at $4.3K before tapering to $2.5K. Downloads started strong but dropped significantly to 350 by the end of September. Active users mirrored this decline, ending the quarter at 783.
IMVU: Fun 3D Avatar Chat Game from IMVU showed consistent weekly revenue, starting at $1.8K and fluctuating slightly throughout the quarter. Downloads and active users both saw a downturn, with the latter finishing at 669.
Melon: Sandbox by Payge Ltd showed a gradual increase in revenue, peaking at $424. Downloads peaked mid-quarter at 846 before settling at 671, while active users remained stable, ending at 26K.
For more detailed insights and analyses, visit Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: September 2025